Determining Selling Price of a Product

When selling a product, of course, is that consumers want at an attractive price. Hence, employers are required to provide attractive offers to its customers. However, it is not easy. One-one product we're not even going there to buy. Not if you do not want that.
Surely, those among us who want / have to open a business are often confused about how to determine the selling price of a product that we have. Therefore, it helps if you follow a few strategies in pricing below. So the price you offer plausible buyers.
Based on Production Costs
The most endeared a lot of people are this way. Namely, the sale price based on production costs. The reason is very simple way. You also staying calculate how total cost is added to the desired profit margin, then that's the price of the product.
For example, suppose the eggs purchased at a price per kilo Rp16.000. Coupled with the cost transporttasi and other costs if calculated per unit, the total cost of Rp 1,000 for example. Plus plus the desired profit margin of about 20 percent for example, the selling price is Rp 1,000 to Rp 16,000 + + 20%.
Based Competition
The second way to set the selling price based competition is commonly used by newcomers. Understandably as a "player" just to sell similar products there first, then he should compare what price competitors before deciding to set selling prices.
Usually applied to the selling price of these new arrivals, cheaper than existing products first sold other stores. Although less expensive, usually still get a profit. The difference is, the profit margin earned less than competitors.
In some cases, there is also a bold statement when implementing a strategy based on the selling price of this competition as new entrants. But, if you have capital mediocre never implement this strategy. Because, of course, your business will lose money if implemented this strategy competition.
By contrast, if capital is large enough. So-so why do not you principled loss at the beginning of the business, because it could further benefit continues. Another consideration using this strategy to accelerate market penetration.
Based Objectives
The last strategy, using special purpose approach. Namely, what goals you want to achieve from the selling price. It is not only increasing the number of sales, or boost the image of the product, or because of something else.